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Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.
This two-day course covers the many skills, concepts roles and responsibilities involved with brand management. You will learn how approaches to branding are evolving over time and how organisations interact with their brands to create value.
Developing a long-term plan to gain and maintain a competitive edge is no easy task. It requires fundamental business skills as well as the ability to always stay one step ahead of the pack. This course focuses on how to develop and execute strategies to gain a sustainable competitive advantage in the marketplace.