Reputation and Issues Management is a one-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice. You will learn how to promote and defend your organisation’s reputation by taking a strategic approach to reputation and issues management.
This course covers the following modules:
- Strategic reputation management
- Reputation, authenticity and ethics
- Stakeholder engagement
- Strategic issues management